Who is it in any Industry that can afford to throw to “competitors” the less desirable jobs?
Would you agree it would be those with Influence in that Industry? The funny thing is that it is far easier today to be one of those people of influence than ever before.
These people earn a heck of a lot more money, with a whole lot less effort and stress than 90% of those in their space. In part because of their greater status and or recognition in that space / Industry.
I want to thank KeyPersonOfIInfluence.com for all they are doing to teach Entrepreneurs how to become these people of influence and power in their Niche or Super Niche. One of the best books I have read in a long time was the book by the same title as the above mentioned website.
I wrote about this topic 5 years ago and it got a lot of blank stares and a bit of judgement brought my way. Now it is the significance of being influential is really catching on, and making sense to Entrepreneurs in particular.
Though KPI actually markets a program to Candidates they screen and charge roughly 10 K for, they have so many incredible testimonies from those that went through the program. I met some of these people, and they were not just willing to pay the price, but do the work.
I had a Blog 5 years ago on StartUp.bBiz where I shared what my strategy was going to be for myself, and why I knew it would work, when I was ready to accept the full weight of the responsibility that would come to anyone willing to 1. Perfect their Pitch, 2. Write Their Book 3. Write the Blogs, 4. Monetize their IP, 5. Start to build Strategic Alliances, or as KPI puts it, attract Joint Ventures., etc.
Who do you look up to in your Industry? Who would you consider pursuing for a Joint Venture if you had your “Pitch” perfected and Vision clarified well enough to present.
Keep in mind that people have in general, a very short attention span, so shorter is better. The less you say the more questions you invite. The more questions being asked of you, the more you are having the opportunity to share about that which you are passionate about.
If you are not passionate about IT…IT is not what you should be pitching. WHAT IF.
How can people succeed at anything they are not interested in, or acknowledged as being a credible expert in the area of. When Marketing anything, you don’t want to be seen as a Peddler, or even a Vendor. You have to move up to the Consultant or better yet, the Trusted Adviser Status. Then you are not even concerned about your “competitors”. They are concerned about coming up against you.
I used to incorporate a lot of subliminal messages in the Marketing of a National Chain of Tanning Salons I took across the Nation in the 80’s. It is funny how without really knowing what I was doind, but just following my gut….even in my Trademark I had included a Superlative Statement. “America’s Tanning Experts”.
That statement challenged everyone including myself for years, until there was no doubt in anyone’s mind that I truly was the Expert. What are you saying or not saying in your pitch or pitches, that are moving you up or down the food chain in your Industry. Is your answer to a hard sale, lowering your price?
I heard once from a major Person of Influence who reads 13 books a month, the following. He said, Don the world considers anyone an Expert who has read 10 books on any particular subject. WOW…That is it?! What 10 books have you read on what you are passionate about? If you haven’t done at least that, get to it!
INFLUENCE is POWER, on so many levels. When you have Influence you actually attract Opportunities. People love to do business with people they perceive as successful. Suddenly you find yourself being invited on Trips or to very special events, that you will not find out about on the Internet.
People love to share their great ideas with people they think may know the kind of people they may need to talk to help them take it to the world. Teens are taking ideas to the World and making millions, because they are not restricted by concepts and protocols, we all felt we had to adhere to.
Most everything we need to do research and development on, is typically at our fingertips now on the Internet, which saves the small fortunes we used to pay just for POLLS. When is the last time you recorded yourself to hear what you sound like when you do your 30 second SNAP. / Pitch.
Who are you willing to let speak honestly into your life without your being offended. Get feedback. Bad feedback is better than none, if you don’t take offense to what is said. Take it all and weigh it out. Then after you made your adjustments, try them out on someone else. Perfect your Pitch and you will increase your batting average oddly enough. Enough for now. DLWard